AMANDA-MAYKOT.COM
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Coca-Cola Light

art direction, film, graphic design

We created a press-kit to announce the return of Coca-Cola Light to the Brazilian market. A handmade vintage style travel suitcase was delivered to 150 influencers and real Coca-Cola lovers, bringing Coca-Cola Light back to their lives. Inside, they found two cans with their names and four more individual boxes, ready to be gifted to special friends. And a ritual was proposed: to write their friend’s names on the can and send it as a sign of love. It all started a chain, that turned Coca-Cola Light into a love statement. 

 We created a press-kit to announce the return of Coca-Cola Light to the Brazilian market. A handmade vintage style travel suitcase was delivered to 150 influencers and real Coca-Cola lovers, bringing Coca-Cola Light back to their lives. Inside, they found two cans with their names and four more individual boxes, ready to be gifted to special friends. And a ritual was proposed: to write their friend’s names on the can and send it as a sign of love. It all started a chain, that turned Coca-Cola Light into a love statement.  Cannes Lions 2014 Shortlist / PR & Direct Wave Festival 2014 Shortlist / PR & Direct

We created a press-kit to announce the return of Coca-Cola Light to the Brazilian market. A handmade vintage style travel suitcase was delivered to 150 influencers and real Coca-Cola lovers, bringing Coca-Cola Light back to their lives. Inside, they found two cans with their names and four more individual boxes, ready to be gifted to special friends. And a ritual was proposed: to write their friend’s names on the can and send it as a sign of love. It all started a chain, that turned Coca-Cola Light into a love statement.

Cannes Lions 2014 Shortlist / PR & Direct
Wave Festival 2014 Shortlist / PR & Direct

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