We created a press kit to announce the return of Coca-Cola Light to the Brazilian market. A handmade vintage style travel suitcase was delivered to 150 influencers and real Coca-Cola lovers, bringing Coca-Cola Light back in their lives. Inside, they found two cans with their names and four more individual boxes, ready to be gifted to special friends. And a ritual was proposed: to write their friend’s name on the can and send it as a sign of love. It all started a chain that turned Coca-Cola Light into a love statement.
Cannes Lions 2014 Shortlist / PR & Direct
Wave Festival 2014 Shortlist / PR & Direct