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art direction, graphic design, illustration

Coca-Cola WiFi was an innovative initiative that offered free Internet for more than 500 retailers across Brazil. The service was focusing on teenagers and young adults as core targets, heavy Internet users, social media users and… text messaging apps!

So we subverted the traditional Coca-Cola caps for this online campaign and created Emoticaps, a series of fun icons and characters that talk directly with our targets audience, helping them express themselves and engage with Coca-Cola WiFi.