AMANDA-MAYKOT.COM
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Emoticaps

art direction, graphic design, illustration

We converted the traditional Coca-Cola caps in fun characters for this on-line campaign.

 Coca-Cola WiFi was an innovative initiative that offered free internet over more than 500 retailers around Brazil. The service was focusing on teenagers and young adults as a core target, heavy users of internet, social webs and... text message apps! So we subverted the traditional Coca-Cola caps for this on-line campaign and created Emoticaps, a series of fun icons and characters that talks directly to our target, helping them to express their selves and engage with Coca-Cola Wifi.

Coca-Cola WiFi was an innovative initiative that offered free internet over more than 500 retailers around Brazil. The service was focusing on teenagers and young adults as a core target, heavy users of internet, social webs and... text message apps! So we subverted the traditional Coca-Cola caps for this on-line campaign and created Emoticaps, a series of fun icons and characters that talks directly to our target, helping them to express their selves and engage with Coca-Cola Wifi.

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