Climate Change is a reality. Day after day, we face new challenges that are making us rethink our priorities and way of living. Food waste is one of the biggest causes of this massive acceleration. At the same time, being with no food is also one of our biggest fears.
Food Loop is an app that aims to change people's behaviour on managing their food and help them minimise their domestic waste.
My role: Research, Interviews, Food Journey, Empathy Map, Ideation Session, Wireframing, Visual ID, UI, Prototyping
With Food Loop, people can enter the type of food they have at home that they are not going to consume. After that, they have 3 options:
1. See TIPS of what to do with this specific food to avoid throwing it away (like freeze or making jam, for example).
2. Learn specific RECIPES that uses the amount and kind of food they have at home, so they can prepare a meal using this surplus food, avoiding the bin again.
3. SHARE the food they are not going to use with their local community. Using this feature, people can easily post the food they are not using and a notification will pop-up into others community members mobile, advising them what is the location and time they can pick-up this excess food. It reinforces trust and communication between close neighbours and creates a massive new movement against food waste.