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Raid InseTV

art direction, film, shopper

It was the first time that a brand of insecticides talked about bugs in a really innovative way. We decided to embrace a cause: bringing insect education to all people throughout Brazil. On the streets, our mobile lab ran around the country, visiting schools and communities. On internet, we use humor to talk about a serious issue. InseTV was an on-line sitcom that showed curiosity about insects and information on how to avoid diseases that some of them could transmit. At the points of sale, Raid Bug Expert Promotion tested people's knowledge about insects and offered prizes to those who knew more. An integrated education campaign with more than 25 thousand actions all over Brazil.

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INSETV EP.1: "TEM UM MONSTRO LÁ FORA"

INSETV EP.2: "ACABOU A PILHA"

INSETV EP.3: "UMA NOITE EM CLARO"

INSETV EP.4: "PEQUENAS INVASORAS"

INSETV EP.5: "SUPERLIGA CONTRA A DENGUE"

INSETV EP.6: "DOMINGO NO PARQUE"