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Taste the feeling

art direction, shopper

Global shopper campaign for Coca-Cola's repositioning. 

 At Geometry Global/Rio we had the honor to create the latest global shopper campaign for Coca-Cola's repositioning. “Taste the Feeling” puts the focus back on the product and combines the functional and the emotional by telling universal stories with the product at the center of them. It’s about the simple pleasure of drinking a Coca-Cola and have a good time with your frinends and family. 

At Geometry Global/Rio we had the honor to create the latest global shopper campaign for Coca-Cola's repositioning. “Taste the Feeling” puts the focus back on the product and combines the functional and the emotional by telling universal stories with the product at the center of them. It’s about the simple pleasure of drinking a Coca-Cola and have a good time with your frinends and family. 

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