Mashay

Mashay is the first group booking platform that helps groups find and book quality experiences, tailored to their interests.

Our role was to identify the user needs for a very specific target: travellers. Based on that information, we were requested to assist in the design of the new features to help address these needs and create engagement.

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My role:
Research, Ideation Workshop, User Flow, Wireframing, Prototyping, User Testing.

Food Loop

Climate Change is a reality. Day after day, we face new challenges that are making us rethink our priorities and way of living. Food waste is one of the biggest causes of this massive acceleration. At the same time, being with no food is also one of our biggest fears.

Food Loop is an app that aims to change people's behaviour on managing their food and help them minimise their domestic waste.

With Food Loop, people can enter the type of food they have at home that they are not going to consume. After that, they have 3 options:
1. See TIPS of what to do with this specific food to avoid throwing it away (like freeze or making jam, for example).
2. Learn specific RECIPES that uses the amount and kind of food they have at home, so they can prepare a meal using this surplus food, avoiding the bin again.
3. SHARE the food they are not going to use with their local community. Using this feature, people can easily post the food they are not using and a notification will pop-up into others community members mobile, advising them what is the location and time they can pick-up this excess food. It reinforces trust and communication between close neighbours and creates a massive new movement against food waste.

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My role:
Research, Interviews, Food Journey, Empathy Map, Ideation Session, Wireframing, Visual ID, UI, Prototyping

Ladies That UX

Ladies That UX is a global platform that creates a welcoming, transparent community of women that work in UX, who positively promote and teach each other.

To start creating a new website and making better interactions between users, we dove deep into our clients world. We had the chance to interviewing community members from different parts of the world in order to understand their needs and expectations about LTUX.

The users inputs helped us to redesign new website’s information architecture and to create new features that would guide users to confidently achieve their career ambitions.

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My role
Research, 1:1 Interviews, Key Insights, Personas, MVP, Key Features, Information Architecture, User Flow

Unroll & Go

In March 2016, we reunited an amazing team to take part in the #RefugeeChallenge, promoted by UNHCR, What Design Can Do and IKEA Foundation.

Our idea is one object that could solve several challenges the refugees may encounter. Bad weather, lack of privacy and taking care of children are just a few hurdles along their journey.

"Unroll & Go" is currently in exhibition at the Stedelijk Museum in Amsterdam, until September 3th. Hopefully we will soon start its production.

Schweppes

Schweppes is a globally respected beverage known for its quality and classic style. We were tasked with developing a series of illustrations for the new packaging that was to be launched at the same time as the new global campaign. It combines classic and modern elements and visually explores the spirit of each flavor.

Coca-Cola Light

We created a press kit to announce the return of Coca-Cola Light to the Brazilian market. A handmade vintage style travel suitcase was delivered to 150 influencers and real Coca-Cola lovers, bringing Coca-Cola Light back in their lives. Inside, they found two cans with their names and four more individual boxes, ready to be gifted to special friends. And a ritual was proposed: to write their friend’s name on the can and send it as a sign of love. It all started a chain that turned Coca-Cola Light into a love statement.

Cannes Lions 2014 Shortlist / PR & Direct
Wave Festival 2014 Shortlist / PR & Direct

Taste the feeling

At Geometry Global we had the honor of creating the latest global shopper campaign for Coca-Cola’s repositioning. “Taste the Feeling” puts the focus back on the product and combines function with emotion, by telling universal stories with the product taking center stage.

It’s about the simple pleasure of drinking Coca-Cola and having a good time with friends and family.

Raid InseTV

InseTV was part of a huge communication platform that we created for Raid, called "Bug Expert". It was the first time that an insecticide brand talked about bugs in a really innovative way. We used humor to address a serious issue.

InseTV was an online sitcom that made people curious about insects, while providing information on how to avoid diseases that some of the insects could transmit.

Oh! May Kot

We created the name and visual identity for Oh! May Kot, a women’s fashion brand with a unique purpose: to create clothes suited to the specific needs of each client.

The visual identity combines Art Deco inspiration with contemporary elements, creating a modern and elegant language. Minimalist patterns are mixed into the brand, bringing personality at each touchpoint.

Brazilian Cubs

“Brazilian cubs” is a series of illustrations and patterns inspired by Brazilian fauna and especially created for Bariolé, a kid-focused brand. These illustrations were done for a series of pillows, sheets, blankets, frames and posters.

Emoticaps

Coca-Cola WiFi was an innovative initiative that offered free Internet for more than 500 retailers across Brazil. The service was focusing on teenagers and young adults as core targets, heavy Internet users, social media users and… text messaging apps!

So we subverted the traditional Coca-Cola caps for this online campaign and created Emoticaps, a series of fun icons and characters that talk directly with our targets audience, helping them express themselves and engage with Coca-Cola WiFi.