In March 2016, we reunited an amazing team to take part in the #RefugeeChallenge, promoted by UNHCR, What Design Can Do and IKEA Foundation. Our idea is one object that could solve several challenges the refugees may encounter. Bad weather, lack of privacy and taking care of children are just a few hurdles along their journey. "Unroll & Go" will be exhibit in May 2017 at the Stedelijk Museum in Amsterdam, and hopefully we will soon start its production.
Schweppes is a globally respected beverage known for its quality and classic style. We were tasked with developing a series of illustrations for the new packaging that was to be launched at the same time as the new global campaign. It combines classic and modern elements and visually explores the spirit of each flavor.
We created a press kit to announce the return of Coca-Cola Light to the Brazilian market. A handmade vintage style travel suitcase was delivered to 150 influencers and real Coca-Cola lovers, bringing Coca-Cola Light back in their lives. Inside, they found two cans with their names and four more individual boxes, ready to be gifted to special friends. And a ritual was proposed: to write their friend’s name on the can and send it as a sign of love. It all started a chain that turned Coca-Cola Light into a love statement.
Cannes Lions 2014 Shortlist / PR & Direct
Wave Festival 2014 Shortlist / PR & Direct
At Geometry Global we had the honor of creating the latest global shopper campaign for Coca-Cola’s repositioning. “Taste the Feeling” puts the focus back on the product and combines function with emotion, by telling universal stories with the product taking center stage. It’s about the simple pleasure of drinking Coca-Cola and having a good time with friends and family.
InseTV was part of a huge communication platform that we created for Raid. It was the first time that an insecticide brand talked about bugs in a really innovative way. We used humor to address a serious issue. InseTV was an online sitcom that made people curious about insects, while providing information on how to avoid diseases that some of the insects could transmit.
We created the name and visual identity for Oh! May Kot, a women’s fashion brand with a unique purpose: to create clothes suited to the specific needs of each client. The visual identity combines Art Deco inspiration with contemporary elements, creating a modern and elegant language. Minimalist patterns are mixed into the brand, bringing personality at each touchpoint.
“Brazilian cubs” is a series of illustrations and patterns inspired by Brazilian fauna and especially created for Bariolé, a kid-focused brand. These illustrations were done for a series of pillows, sheets, blankets, frames and posters.
Coca-Cola WiFi was an innovative initiative that offered free Internet for more than 500 retailers across Brazil. The service was focusing on teenagers and young adults as core targets, heavy Internet users, social media users and… text messaging apps! So we subverted the traditional Coca-Cola caps for this online campaign and created Emoticaps, a series of fun icons and characters that talk directly with our targets audience, helping them express themselves and engage with Coca-Cola WiFi.
We created the latest Christmas global shopper campaign for Coca-Cola, inspired by the new Taste the Feeling brand positioning.
Special illustration for a limited edition packaging in Argentina.
3D illustration by Estúdio Ícone
Concept and visual language for the event promoted by GloboNews. The event’s main idea was to invite influencers, the media and journalists to rethink the future of the communication. We could see the concept reflect in its visual identity, the event program, workshop dynamics and artistic installations all over the event.
Shopper activations for the launch of Coca-Cola's new flavors - cherry and vanilla - in cinemas all over Brazil.